Steve Petersen


  • Steve Petersen Freelance Director

Steve Petersen Director
VFX / VR / Tweens -Kids / Toys / Light Humor / Dialogue / Spokesperson

Steve Petersen is an award-winning director who has extensive
experience directing live-action and VFX. In 2003 he co- founded the
vfx studio/production company Big Machine (

Petersen combines his love of storytelling with his design background
to create new and fresh styles of visual execution. He continually
brings this aesthetic to his short form work in the advertising
industry and to the long-form work he has helmed. In 2015 he won an
Emmy for his show FUTURE CATS on National Geographic Channel.

Steve’s also been working with VR / 360 video for the past few years
and is excited to see it growing in popularity. He’s hands on with all
of the latest cameras and post technology and can guide VR projects
from production though post.  This includes 360 spatial audio
delivery, creating active or passive experiences, designing full UI,
interactive menus, creating custom apps and deployment on all
platforms and headsets.

Steve has directed spots for commercial clients including: Ubisoft,
Mattel, Hasbro, Disney, Dodge Microsoft and GEICO. Some of his network
clients include Discovery, National Geographic and AMC. In 2012 Steve
was honored to be included in the SHOOT New Directors Showcase. Today,
he continues his work with Big Machine and is currently developing
several new feature film projects.