Beginning his career as a network cameraman, Lionel Coleman’s work expanded beyond traditional news stories and quickly reached to the art and depth of stories told well. Coleman cut his teeth in this high pressure environment, learning to shoot, edit, and tell a story through his innate abilities and by leveraging natural light, clever composition and distinctive sound to mold the perspective and craft his stories.
Whether it was speeding through cities in a presidential motorcade, filming from an open helicopter moments after a major earthquake, or capturing US Marines restoring order in a third world country, these moments developed his skills as a filmmaker.
Lionel first gained advertising recognition working with Nike on various campaigns with athletes like Michael Jordan, Ken Griffey Jr., Carl Lewis, Jackie Joyner-Kersee, and Lisa Leslie. His commercial work includes campaigns for GMC, Secret, HBO, Adidas, Huggies, Ford, Red Cross, Power Bar, Kia, Gatorade, Proactiv, and Walmart.
Lionel is a DGA director and filmmaker who is fortunate enough to work across a wide variety of genres enabling him to continue to craft and hone his skill-set. In addition to his commercial work, Coleman has also directed two films, including Margaret Cho’s I’m the One That I Want, and episodes of hit TV shows NCIS: New Orleans and God Friended Me.
Every project is considered a new opportunity to explore something unique and different and step out a little further on the ledge. Lionel is working to capture the ineffable. Through performance, through unexpected composition, and always with a sense for bringing to life the moments that makes us human.