John Bonito Director
Comedy / Dialogue / Celebrities / Sports / Action
John Bonito is one of the world’s leading commercial directors, best-known for his humorous, edge-of-your-seat, action-based spots. His take-it-to-the-limit attitude has garnered him numerous awards and given him the opportunity to helm some of the biggest action-sports campaigns – including the 2002 Winter Olympic Games, the mini-movie promo Rumble In The House for NBC, and image spots for General Electric and NASCAR. Bonito’s work features a unique mix of action and comedy, as evidenced in the campaign for CNBC’s Squawk Box.
Bonito used the big screen to promote the 2002 Winter Olympic Games, creating a 1.5 minute James Bond-like trailer that aired in theaters across the United States. The promotional spot featured U.S. Olympic snowboarder Chris Klug fleeing (via snowboard) from legions of police cars, helicopters and snowmobiles after he’s clocked for speeding down the slopes. After several aerial maneuvers, a crash through the glass of a hockey rink, (where U.S. Olympic Women’s hockey player Cammie Granato body checks a cop car on the ice to enable Klug’s narrow escape), and a brief flirtation with a beautiful admirer on the sidelines, Klug is whisked into the air by a helicopter, leaving the audiences wanting more for the ensuing Games.
Bonito’s Arena Football League 2004 campaign, featuring Jon Bon Jovi and John Elway, recently swept the 2004 PROMAX/BDA awards, where Bonito won three Gold Awards for directing, editing and funniest promo.
John directed the following feature films: ‘The Marine’ (2006) starring WWE Superstar John Cena and ‘Carjacked’ (2011) starring Maria Bello and Stephen Dorff.
John’s worked with the following celebrities: Tony Stewart, Michael Phelps, John Elway, Jon Bon Jovi, Jared S. Fogle, Peyton, Eli and Archie Manning, Jerry Seinfeld, Kelsey Grammer, Paul Riser, Craig T. Nelson, Megan Mullally, William Shatner, Mark Harmon, Robert Patrick, Ben Roethlisberger, Rob Schneider, Carmello Anthony, Bob Costas, John Madden, Chris Collinsworth, Ron Perlman, John Cena, Jerry Jones, Daniel Snyder, Ken Jeong, Alison Sweeney, Maria Bello, Stephen Dorff, Chris Klug, Carrot Top, and the entire cast of ‘Friends’.